Rihanna Assault:
Dr. Leah Klungness's model of public education by seizing a cultural hot topic
Many of you must have read about pop singer Rihanna ("Under My Umbrella") allegedly being beaten by her R&B singer boyfriend Chris Brown - and her recent return to him despite her now famous facial bruises.[Bruises Story: http://www.tmz.com/2009/02/22/rihanna-photo-face-beating/]
On Thursday March 5, 2009 Chris Brown was charged with two felonies in this case:
assault likely to cause great bodily injury and making criminal threats.
Psychologist Dr. Leah Klungness and columnist Rachel Sarah have written Rihanna an open letter educating her about domestic violence and urging her to reach out to a "psychologist" for support and treatment. Their open letter is posted on their website called "singlemommyhood.com"
LINK:
as well as the site called "momlogic.com.
LINK:
Public Education
This is an example of a bold approach to public education about psychology and psychologists - and seizing on a hot story to do it. In order to reach untapped markets and potential clients sometimes one has to go beyond the usual. Read their entire letter [it's pretty brief] - also look at their little side jab at Dr. Phil type interventions.
Again, here's the link:
Lenny Davidman, Ph.D.Media Watchdog - "Woof"